Fireside Chat – Stefan Ytterborn, founder of POC-sports and CAKE.


The founder of POC Sports and CAKE is coming to Hong Kong!

On the 21st of November, Swedcham HK hosts a fireside chat with Stefan Ytterborn lead by Swedcham HK member Johan Persson (Cmonde). With the overall theme

“Best in the World? How to define your space”

Stefan and Johan will walk us through Stefan´s story, including the ways and reflections from his previous venture POC-helmets and armour, as well as what´s being implemented in his recent start up Cake-light, silent and clean electric off road motorbikes.

Swedcham HK presents a fireside chat between Stefan Ytterborn (founder of POC-Sports and CAKE) and Johan Persson (Director of C´monde).  Stefan is a long-time entrepreneur based in Sweden. With a background in design and communication, representing many well-known Swedish brands such as IKEA, Rörstrand and Ericsson, Stefan entered the more public stage in 2005. He started POC Sports, a company that became a world leading sports equipment company with a main focus on helmets and protective gear in cycling and skiing. POC helmets and equipment have received numerous of awards in both design and safety worldwide. Their helmets and pads are used by a large number of top athletes including front figures such as Olympic Gold Medallist Julia Mancuso and cycling phenomenons Danny MacAskill and Martin Söderström.

After leaving POC in 2016, Stefan has launched his next project CAKE, a company whose target is to develop “uncompromising high performance electric off-road motorcycles”. After already succeeding in a highly competitive area with POC. With the bold mentality of “I have done it before, I can do it again”, Stefan is aiming high with this new project and has a goal set of reaching a 10% market share in 10 years.

About Johan Persson:

Founder / C’monde

CaptureJohan Persson (1971), a Swedish native with a 20-year track record of brand and design management. 2 time Swedish Young Designer Of The Year (Ung Svensk Form 2000, 2001). Finalist in the Braun Prize 2002. Now multiple award-winning, with 20 year track record of design management and working with a row of top-tier brands and design names such as Karim Rashid and No Picnic.

Johan is credited with being one of the early influencers to identify and tackle the challenge of a widening gorge between market insight and production output. He came to Hong Kong in 2004 with the backing of two pioneering Scandinavian agencies – No Picnic and Veryday. Positioned in Hong Kong – the gateway where East meet West and the best possible embarkation port to manufacturing in China – Johan’s studio is poised to reap the geographical benefits by increasing speed, improving concept feasibility and gaining access to early idea validation to maintain design integrity throughout the Chinese manufacturing process.



Information about the event

When:Tuesday November 21st, 7-9pm
Where:WeWork, 33 Lockhart Road, Wanchai
Interested in participating:
Fill out my online form.

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