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Here at BabyBjörn, we have an important mission – to develop good, functional and safe products for the littlest ones. Our products should also be able to follow babies through their development all the way up to the age of three. Most of us who work here are parents, too. We are inspired by the idea that we are making a difference and helping families with small children in their everyday routines. That’s why we are constantly looking for new solutions and improvements based on our unique safety and quality mindset. Our approach BabyBjörn is a family-owned business that values a high level of personal commitment. We make sure that we not only develop safe products but also provide parents with good information. Our approach has always been to make everyday life easier for families with young children by developing innovative products for children up to the age of three years.