Daniel Wellington HK Ltd



20/F Cosco Tower, 183 Queens Road, Central

Hong Kong

Phone:+852 96061271

Company Presentation

Daniel Wellington is targeting to be the world leading affordable luxury accessory brand. Today we sell our collections of watches and accessories in more than 80 markets and have 11 office locations worldwide. The team in Hong Kong is overlooking all markets in APAC (excl. China of which is operated by our office in Shenzhen) in terms of Sales, Retail concept development, Supply, Production, and critical support functions such as Finance and HR. We are currently expanding with local offices and teams in Japan, Korea, HK/Macau/Taiwan, Singapore, Thailand and Australia. Background The brand started its journey 7 years ago. On a trip halfway across the world, founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. Inspired by his new acquaintance, Filip created his own line of watches - minimalist and refined. The man’s name? Daniel Wellington. Since then we have expanded through online and offline sales channels, and by a carefully crafted and disrupting (for the industry) social media and influencer marketing strategy. The popularity of the brand can be noted by more than 4 million followers on Instagram, and by being the biggest watch brand on T-Mall for two consecutive years and counting. The HQ is still based in Stockholm, but our regional offices in New York, Dubai, Hong Kong and Shenzhen are responsible to tap further into the never ending potential and opportunities. We are currently operating 10 own DW-stores in Hong Kong, our latest addition being the flagship store on Russel Street in Causeway Bay. We have an additional 40+ DW-stores around APAC. Number of Staff 65 (incl. part time for Hong Kong Retail operations)

Chamber Representative

  • Frank Vejbåge

    General Manager Hong Kong