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Fenix Outdoor Asia Ltd


Fenix Outdoor Asia Ltd is a company belonging to the Fenix Outdoor group. The parent, Fenix Outdoor International AG, is listed on Nasdaq OMX, Stockholm Mid Cap. Fenix Outdoor is an international outdoor group with the mission to develop and market high quality outdoor products to customers with high expectations through a select retail network. The total turnover of the group is around MUSD 500. The business area “Brands” develops, produces and sells equipment for an active outdoor life through its own brands Fjällräven, Tierra, Primus, Hanwag and Brunton. The business area “Frilufts” includes Naturkompaniet, Partioaitta and Globetrotter which sell products for outdoor, leisure and travel. Frilufts is running around 60 shops in Germany, Sweden and Finland. Fenix Oudoor Asia Ltd has been founded in April 2014. The role of the company is to take care about the sales and distribution of the brands all over Asia Pacific – we have a presence in 9 countries ( Japan, Korea, Taiwan….). The 1st Asian Flagship store is located in Hong Kong in Fashion Walk, CWB. The Fenix Outdoor group has 2 000 persons employed all over the world. In Hong Kong there are 20 working for Fenix Outdoor Asia Ltd ( including Retail).


Chamber Representative:

Caroline Kong
Sales office Director





Room 2010, Exchange Tower

33 Wang Chiu Road

Kowloon Bay


+852 2558 4918

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Swedish Chamber of Commerce in Hong Kong

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