Successful Fireside Chat with Stefan Ytterborn

The 21st of November, WeWork’s venue in Wan Chai was full of guests from the Swedish Chamber of Commerce. In the spotlight that night was Stefan Ytterborn, the founder of POC Sports and a new company named CAKE.

The Fireside Chat took the audience on a journey back in time, giving them insight about why Stefan started the company POC, the biggest challenges as an entrepreneur and why he decided to leave the company – starting to produce electric off-road motorbikes.

The evening ended with a preview of the new bike, which became a big buzz among the crowd!


From left: Johan Persson, moderating the event, and Stefan Ytterborn.






Upcoming Events from the Chamber

A word from our advertisers

Manks Established in 1996, Manks celebrates 20 years of representing genuine Scandinavian designer furniture and lighting to the region. Visit our website
Scandinavian Airlines Make Your Travels More Comfortable

Our sponsors

  • SverigeShoppen SwedCham would like to thank Sverigeshoppen for their generous sponsorship of Swedish food items to our Chamber events and our Young Professional events! Visit our website
  • Pripac SwedCham would like to thank Pripac Asia Ltd for design and packaging of our stylish Cufflinks - Contact the Chamber to order your own pair! Visit our website
  • APC SwedCham would like to thank APC Logistics for their immense generosity shipping and distributing Dragon News in Greater China and Sweden to all our members. Visit our website

Swedish Chamber of Commerce in Hong Kong

Room 2503, 25/F, Bank of East Asia Harbour View Centre
56 Gloucester Road, Wanchai, Hong Kong

Tel: +852 2525 0349
Copyright (C) 2007-2017 Swedish Chamber of Commerce in Hong Kong
Photographers & Copyright:© Thomas Johnsson / | © Lina Demred © Henrik Trygg | © Fredrik Sweger / Lou B. | © Bo Lind / Visit Sweden