Successful Fireside Chat with Stefan Ytterborn

The 21st of November, WeWork’s venue in Wan Chai was full of guests from the Swedish Chamber of Commerce. In the spotlight that night was Stefan Ytterborn, the founder of POC Sports and a new company named CAKE.

The Fireside Chat took the audience on a journey back in time, giving them insight about why Stefan started the company POC, the biggest challenges as an entrepreneur and why he decided to leave the company – starting to produce electric off-road motorbikes.

The evening ended with a preview of the new bike, which became a big buzz among the crowd!


From left: Johan Persson, moderating the event, and Stefan Ytterborn.






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Swedish Chamber of Commerce in Hong Kong

Room 2503, 25/F, Bank of East Asia Harbour View Centre
56 Gloucester Road, Wanchai, Hong Kong

Tel: +852 2525 0349
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Photographers & Copyright:© Thomas Johnsson / | © Lina Demred © Henrik Trygg | © Fredrik Sweger / Lou B. | © Bo Lind / Visit Sweden