Company profile
The Gudrun Sjöden brand was established in 1976 by Gudrun Sjödén and her husband. Gudrun’s inspiration comes from fruits, flowers and landscapes. Fruit for its various shapes, flowers for their magnificence, beauty and variety, and landscapes for their freedom, view and grandeur. Our main markets are Sweden and Germany (59% of sales), with a global footprint of customers in 70 markets through eCommerce/mailorder in 14 countries and physical stores in 7 countries. 70% of our sales is through remote sales. Ever since the beginning of our company, China has been one of the main countries where we manufacture our products.
Products & Services
Our vision is ”For all Colourful women in the world” and we offer Swedish design with a green soul. Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. Our smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, the pieces are also functional, often organic and perfect for women of all ages and shapes. Apart from our clothes, you also find colourful interior decor that makes it a breeze to style your own, unique dream home.