Our mission is to build a company that can stand the test of time and be around for centuries. Our entrepreneurial spirit is what fuels our drive to become the world’s most recognized and beloved brand in our category. Leading the way through timeless style and affordable luxury, we are creating an accessory brand that inspires people to take an idea and make it a reality.
Today we sell our collections of watches and accessories worldwide through offline and online channels. As a member of the Stronghold East of Daniel Wellington, the team in Hong Kong is overlooking markets in APAC (excl. China of which is operated by our office in Shenzhen) in terms of sales, retail concept development, supply, production, and critical support functions such as Finance HR and legal & brand protection. We currently have local offices and teams in Japan, Korea, HK, Taiwan, Singapore, Malaysia, Thailand, Vietnam and Australia in APAC. We are currently operating 12 own stores in Hong Kong with our iconic flagship store on Russel Street in Causeway Bay.
The Story Behind Daniel Wellington
It was a coincidental meeting halfway around the world that inspired the idea for Daniel Wellington. On this trip, our founder, Filip Tysander, met an intriguing British gentleman with impeccable yet understated style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.
Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps that came to be has become a staple, with truly wide-ranging appeal. A few years on, this design is still part of the fabric of what makes Daniel Wellington so special.
Since then we have expanded through online and offline sales channels, and by a carefully crafted and disrupting (for the industry) social media and influencer marketing strategy. The popularity of the brand can be noted by nearly 5 million followers on Instagram.
General Manager Hong Kong